Another Happy Client:
The Planted Arrow
Launched: January, 2020
The Planted Arrow is a florist and gift shop located in Winchester. The shop specializes in Canadian-made, environmentally-friendly products. Owner Kelly Windle also offers workshops and special events.
Her website was outdated and not optimized for mobile. She needed an e-commerce website that would not only reflect the professional, friendly and welcoming atmosphere of her shop, but also make it easy for visitors to purchase flowers and plants online and either have them delivered or reserved for in-store pickup.
I designed this website with an emphasis on the e-commerce and upcoming events, as getting visitors to shop and/or register for an upcoming workshop were among the primary goals for this website. Kelly also wanted to make it easy for engaged couples to learn more about her wedding florals, including assistance with determining the cost (which we achieved with the addition of a wedding calculator), and she wanted her contact information and address displayed prominently.
This website also required multiple alterations to the e-commerce side to allow for variable pricing for products, an additional form during checkout for customers to fill in delivery card information, and an events plugin that would integrate with the e-commerce platform to allow visitors to register for workshops and even add products to their cart before proceeding to checkout.
Kelly is very pleased with her new website and says the feedback she has received about it has been very positive.
She said one customer told her that because her website was so beautiful and easy to navigate, she chose The Planted Arrow over several other local florists whose websites she had also viewed.